Samsung’s flagship phone has the power, the cameras, and the build quality of great phone, but it’s missing personality. Black, white, pink, and green colors aren’t going to cut it.

Sure, Samsung offers a whole Bespoke system for customizing your phone, and some fun exclusive colors if you buy from Samsung.com. But nothing is as completely purple — from the side rails, to the camera cut-outs on the back — as Bora Purple.