Samsung’s bringing a new purple look to the Galaxy S22

The Bora Purple Galaxy S22 is a pastel refresh of Samsung's flagship phone.

If ever there was a smartphone that needed a stylish kick in the pants, it’s the Galaxy S22.

Raymond Wong / Input

Samsung’s flagship phone has the power, the cameras, and the build quality of great phone, but it’s missing personality. Black, white, pink, and green colors aren’t going to cut it.


Enter: the Bora Purple Galaxy S22


Sure, Samsung offers a whole Bespoke system for customizing your phone, and some fun exclusive colors if you buy from But nothing is as completely purple — from the side rails, to the camera cut-outs on the back — as Bora Purple.

It’s not quite purple in the rich, dark, sexy way I think some people want, but Bora (the Korean word for Purple) will do the trick for now.

Prince / YouTube

The Bora Purple Galaxy S22 will be available August 10th for $799

From, AT&T, T-Mobile, US Cellular, Verizon, and Xfinity Mobile.

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