Atari's hotel concept art is a futuristic dream

Mehreen Kasana Oct. 16, 2020 Design If you're getting Bladerunner vibes, you're not alone. Atari

After announcing its plans to expand its hospitality business, fallen gaming company Atari is gearing up to break ground in Nevada and Arizona to build new hotels, and the artist's impressions are wild... Atari

The company has teamed up with architectural Gensler to design its new hotel line, and the first hotels to open will be in Las Vegas and Phoenix. Get ready, player one. Atari

“Like Atari’s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests. From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone.” Shelly Murphy, managing partner at GSD Group CHUNYIP WONG/E+/Getty Images

The hotels will offer virtual and augmented reality capabilities and studios to accommodate gaming challenges. Through this collaboration, Atari and Gensler will combine nostalgia for retro art and futuristic hospitality all in one package. Atari

Atari hasn't actually made anything gaming related in years. The company has effectively been stripped for its IP... but it is great IP. Atari

“We assembled a multi-disciplinary design team with experts from hospitality to branding, sports, and digital experience design to develop a dynamic brand that is unmatched in the hospitality industry.” Tom Ito, global hospitality director at Gensler CHUNYIP WONG/E+/Getty Images

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