Krispy Kreme is making an Xbox-themed doughnut because, why not?

James Pero July 28, 2021 Culture Mmm, marketing gimmicks.

Xbox has had quite a few weird product crossovers over the past couple of years. You’ve got a full-sized fridge shaped like a Series X, a more manageable mini-fridge set to go on sale this year, a godless body wash made in collaboration with Axe, and now...

Krispy Kreme doughnuts

The “Nexus Level Doughnut” as it’s been dubbed is a cross-promotional stunt between Krispy Kreme and Xbox that is designed to encourage fried dough-loving customers to buy a box of Xbox themed doughnuts for a chance to win an Xbox Series S and a month of free Game Pass.

Unfortunately for those reading this in the U.S., the promotion is only rolling out in the U.K. and Ireland from August 2 until August 22, so if you want an Xbox-themed doughnut you’ll either have to catch a plane or make them yourself.

Whether you can actually get your hands on a doughnut or not, you have to appreciate the marketing savvy here, even if it pales in comparison to KFC’s absolutely bonkers gaming PC that also heats up fried chicken.

🕺 Mickey Mouse rapping is the greatest thing on TikTok right now

More From Input

Here’s all the Activision Blizzard IP Microsoft just bought By Kate Irwin The Xbox's most beautiful platformer is 50 percent off for just four days By Matt Wille You can now actually buy an Xbox-shaped refrigerator By James Pero