“We always thought that glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we’ve always believed.”
“I like our products amplifying thoughts and I think AR can help amplify the human connection. I've never been a fan of VR like that because I think it does the opposite.”
The latest from Bloomberg claims Apple is working on a high-end VR headset that may or may not ever see the light of day. The "mostly virtual reality" headset is being developed for gaming, video, and communicating and reportedly has limited AR capabilities.
The head is described as a"high-end, niche product that will prepare outside developers and consumers for its eventual, more mainstream AR glasses" and "some Apple insiders believe the company may sell only one headset per day per retail store." In other words: it sounds more like a developer kit.
In May 2020, leaker Jon Prosser, who's accurately leaked devices like the AirPods Max and iPhone SE, made the dubious claim that Apple's AR headset would be called "Apple Glass." He also said the headset would be powered by an iPhone, include a LiDAR scanner (but no camera), support hand gesture controls, and charge wirelessly.