Here’s everything Apple didn't announce at its iPhone event

Perhaps the biggest omission was a lack of news regarding the latest addition to the brand’s entry-level iPads.

Apple CEO Tim Cook, singer Sia, and dancer Maddie Ziegler leave the stage following an Apple Event t...
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With Apple’s latest keynote in the books, which included announcements on a more rugged Apple Watch, the iPhone 14 and 14 Plus, the iPhone 14 Pro and Pro Max, and the second-generation AirPods Pro, it’s time to focus on what wasn’t covered.



Apple's mixed reality headset failed to make an appearance.


Apple Car

The concept is still very much confined to the drawing board.

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Similar to the VR headset, the “Apple Car” is something that has remained firmly in the rumor mill. Project Titan, the company’s proposed auto project, has not been officially confirmed, but speculation regarding a carousel of car executives that have been hired and subsequently fired by Apple, continues to fan the flames of anticipation.

While still very much in the rumor phase, Apple’s foray into mixed reality, was not a part of yesterday’s showcase. We’ll most likely have to wait to hear any updates regarding the headset, considering it has not been officially announced in any real capacity.



There was no word on Apple's HomePod mini.


Since its release at the end of 2020, Apple’s HomePod mini, hasn’t seen any meaningful updates. The $99 price tag made the device more appealing, considering the original HomePod retailed for $299, but Apple appears to be placing less emphasis on encroaching in the smart home space.


10th Gen

There was no update regarding Apple's new entry-level iPad


In August, a leak included a rendering of what could be Apple’s 10th-generation iPad, showing what appeared to be a major design change. Aside from the inclusion of USB-C ports, an A14 chip, and a Touch ID home button, the rounded edges of the entry-level device were swapped in favor of flat edges. While all of these specs are still very much unknown, nothing was confirmed or denied from Apple’s recent event.


All quiet on the Apple TV front.

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Last May, Apple put out the first major update to its Apple TV product line for the first time in a few years, with the introduction of Apple TV 4K. Even though this may be lower on the company’s priority list, there were no news offerings related to the growing portfolio of original Apple TV and movie content, or its push towards live sports in recent months.

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