The Consumer Electronics Show is like the Superbowl but more corporate. Every January, the tech world’s entrepreneurs, retailers, and journalists convene in Las Vegas to exchange money, favors, start-up swag, business cards, and fluids. It’s an orgy of commerce and it’s too big for any one person to see everything. That’s why companies turn their hype machines to 11 before the big day. And that’s also why the CES hype vid renaissance is upon us.

When done well, these videos can be artful and impactful all at once, inspiring intrigue that leads to press coverage and heavy booth traffic. When done extravagantly (hubristically?), they get silly — awesomely silly.

Here are five best/worst teaser for CES 2016.

Snapdragon Flight drones

Is it a commercial for a consumer drone, or a trailer for a new ass-kicking military thriller starring The Rock? Qualcomm wants you to know that its new drone, the Snapdragon Flight, is serious business to be underscored by a harsh, dubstep-y soundtrack as it darts around its environment. Fear this mighty quadcopter, understand?

The blast of bass at 51 seconds in will leave you chuckling.

Bosch blenders

You can make musical sounds with all kinds of unlikely objects: spoons, a blade of grass held between your thumbs, even popsicle sticks. But a company called Bosch has upped the ante in a major way, syncing its blenders in such that they play a popular Christmas tune.

In the teaser video, the blenders appear to be turning cookies and oranges into a unique arrangement of “Jingle Bells.” It’s called the “Sensorchestra,” and it will purportedly make its live debut at CES 2016 per Bosch’s video description.

LG Watch Urbane

With all the vague drama of a soap opera combined with every perfume commercial in the world, this teaser for a new watch by LG will leave you passionately longing…for something? The LG Urbane is a rather fine-looking timepiece, but score it with rolling piano music and add motion graphics that form sales copy out of ethereal dust in the air, and it becomes a bit too much to take with a straight face.

Huawei CarFi

Do you want a wifi network in your car? Maybe. Do you want green demons of electricity to attack your passengers’ devices? Definitely. Huawei’s CarFi plugs into your car’s cigarette lighter adapter to do one or the other, we’re not sure which. This teaser’s shot of a stationary car at 32 seconds in, wheels spinning with its interior lit up from the green glow of the demons, will leave you scratching your head.

Volkswagen’s Mystery Ad

Volkswagen is rumored to be developing new electric vehicles. This 10-second teaser video went out on Twitter, and though the company made use of every sweet second of video that Twitter will allow, it still tries to cram in all the same intrigue and drama that other teasers do without such time limitations. As a 10-second clip of car closeups and a Volkswagen logo at the end, this teaser says little more than “the guys who make the Beetle are going to be at CES.”

Photos via Screenshot

SpaceX took a big step toward its goal to reuse rockets in record time, after it successfully launched a Falcon 9 Block 5 rocket with a Merah Putih satellite on Tuesday. The first stage rocket was first used in May, and it marks the first time that the more reusable “Block 5” design has reflown after a previous mission. It’s a key step toward CEO Elon Musk’s ultimate goal to refly rockets in just 24 hours.

More than 3,000 tech analysts, journalists, and smartphone enthusiasts crowded into Brooklyn’s Barclay’s Center Thursday for the launch of the Samsung Galaxy Note 9. As teaser footage of the smartphone looped on digital billboards and company representatives handed out wrist bands, the excitement was only slightly overshadowed by the fact that most in the building knew exactly what would be in the spotlight.

Apple’s budget MacBook will enter production in the fourth quarter of this year, according to a Monday report. The rumored device, which may receive premium features like a high-resolution “retina” display, could offer an attractive price to new buyers. Previous reports suggest it could come in at under $999, making it cheaper than an iPhone X.

Is Face ID here to stay or will it remain a premium feature for only the newest iPhones? There has been rampant speculation about whether the facial recognition tech that Apple introduced with the iPhone X will ship with all or some of this year’s upcoming iPhone trio. Most recently, chatter from one of the company’s crucial suppliers has added further evidence that all three of the new iPhones will ship with Face ID regardless of their pricepoint.

Apple’s cheaper iPhone is about to look a whole lot cooler. On Sunday, prolific smartphone leaker Benjamin Geskin shared new photos of the company’s upcoming 6.1-inch smartphone, which Geskin has referred to as the “iPhone X Lite.” The new device maintains the same stylings as the $999 iPhone X, but with an expected price point of around $700.