A huge movement could hit Facebook next Monday. Mike Schroepfer, its chief technology officer, announced on Wednesday that the company will place a link at the top of everyone’s news feed to a privacy tool. This tool will reveal whether a user’s data is embroiled in the Cambridge Analytica scandal — and it could reignite the #DeleteFacebook movement.

The announcement follows CEO Mark Zuckerberg’s promise in a March 21 interview with CNN’s Laurie Segall, when he announced a tool “where anyone can go and see if their data was a part of this.” Around 270,000 people granted permissions to an app created by researcher Aleksandr Kogan called “thisisyourdigitallife,” which promised to provide personality predictions. The app’s data was given to Cambridge Analytica — which violated Facebook’s app policies — and subsequently used to target ads during political campaigns. When the story broke on March 18 it was initially thought that around 50 million people had been affected by the policy violation, but the company explained on Wednesday that the maximum theoretical number of people hit by the scandal is in fact around 87 million.

How the tool will appear on the News Feed.

The #DeleteFacebook hashtag started in the wake of these revelations, with a number of high-profile successes. WhatsApp co-founder Brian Acton posted his support for the movement on Twitter, a major boost considering his app was acquired by Facebook in 2014 for $19 billion before he left WhatsApp in September of 2017. Elon Musk deleted the SpaceX and Tesla brand pages in solidarity, with Playboy joining the movement less than a week later.

Monday’s tool could breathe new life into the movement, as the full extent of the scandal grows apparent. Around 82 percent of the 87 million potentially affected users — just over 70 million people — were users based in the U.S. That’s an important figure because that user data was used by President Donald Trump’s 2016 campaign team in a technique known as “psychographic modeling.” Cambridge Analytica’s services were also used in over 200 other elections in Nigeria, Kenya, the Czech Republic, and in the United Kingdom’s referendum on European Union membership.

For now, Zuckerberg maintains that the company has seen no “meaningful impact” from the movement, but with the link placed front-and-center from Monday, it could see renewed interest.

According to the CEO, solutions beyond the tool will take years to implement — Zuckerberg described fixing Facebook’s issues as a “multiyear effort.”

Photos via Facebook

When news broke on Monday afternoon that Stan Lee had died, it only took a few minutes for lengthy obituaries to hit the internet. Lee would have been pleased. In a 1995 appearance on the Late Night With Conan O’Brien, Lee talked about his past career as a freelance obituary writer (yes, seriously), and revealed how they get those obituaries up so fast.

If there’s one bad thing about beanies, the ubiquitous winter hats that literally everyone wears when the weather turns, it’s that they’re a nightmare for anyone who also wants to wear one while listening to music of a cool murder podcast or whatever. Now, tech apparel company had invented a solution, and it works shockingly well.

Don’t wait until Black Friday or Cyber Monday or Oh Crap I Forgot Dad Tuesday to start shopping for holiday gifts. That’s how you end up spending way too much money at a kitschy holiday market on a scarf that will never be worn. There are tons of affordable items on Amazon that your friends and family will actually use. Come December, everyone else will be rushing around the city and freezing to death because someone thought shopping outdoors in the middle of winter was a fun idea. Meanwhile, you’ll be under a blanket with a warm drink in hand watching cheesy direct-to-Netflix holiday specials, your gifts having arrived weeks ago.

With the season of spending fast approaching, it’s no secret that catching deals is on everyone’s mind. You can say thank you later, but with this list, I hope to save you some of the energy in tracking down some of those sales. I hope to help you stretch your dollar as far as it will go so that you can give those you love a great gift without robbing Peter to pay Paul.

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